Strategies For Mass Customization

Mass Customization Based E-business Strategies

While the competitive advantage of mass customization has been widely substantiated in management theory, a deficit exists in the empirical examination and the implementation of mass customization in e-business strategies. Founded on an exploratory study of more than 100 international mass customizers we deploy a systematization to demonstrate how modern Internet technologies and possibilities ...

Reconfigurable Strategies for Manufacturing Setups to Confront Mass Customization Challenges

The manufacturing industry is distinguished by regionalization and individualization of products accompanied by varying customer demands, faster time to market, short innovation cycles and product life cycles. The introduction of new materials, new processes as well as struggle to achieve economic and efficient use of resources has raised complexities to achieve quick and optimal configuration ...

Evaluation of Supply Chain Strategies for Mass Customization

Mass Customization

Mass customization can be defined as producing goods and services to meet individual customer’s needs with near mass production efficiency [1]. This term was coined to parallel mass production that relied on producing large volumes of identical products like the Ford Model T line. The fundamental difference between mass production and mass customization is in the amount of product variety that ...

Consumer Preferences for Mass Customization

Increasingly, firms adopt mass customization, which allows consumers to customize products by self-selecting their most preferred composition of the product for a predefined set of modules. For example, PC vendors such as Dell allow customers to customize their PC by choosing the type of processor, memory size, monitor, etc. However, how such firms configure the mass customization process deter...